The Best Off Page SEO Techniques To Consider
SEO is divided into two: On page and off -page SEO. On-page SEO is the type of SEO which involves everything done on a website to increase rankings such as page titles, internal linking, and Meta tags and so on.
Off-page SEO, on the other hand, refers to those things done off a website to boost rankings such as blog marketing, article submission, social networking forum and so on. In this article, we are going to talk about off page SEO. Here are some of the best off page SEO techniques you should consider:
Social media platforms
Sharing great content on social media platforms can bring massive traffic to your website. You should sign up to social network sites such as Twitter, LinkedIn, Google, etc. and create your own profile. Doing this will enable you to promote your blog/website and help you build your reputation online.
Blogging is a good way to promote your site. This is due to the fact that blogging gives a reason to your visitors to keep visiting your site to keep up to date with the latest posts. Blogging also helps search engines crawl your site on a regular basis as the search engines have to update your latest blog post entries.
This will ultimately boost your rankings. Create unique content for your blog. If you are not a good writer, then it may be a good idea to look for a guest blogger to help you out.
There are many forums online and it is a good idea to look for forums related to your niche. Once you find these forums get involved by replying to threads, offering advice, answering questions people ask and so on.
Doing all these things will help you build your online reputation as it makes people see you as an expert in your niche. Look for ‘Do-Follow’ Forums as they enable you to include a link to your site hence helping search engines crawl your website.
Look for blogs within the same niche as yours and choose those that allow you to add a link in the comments section. Search engines can crawl these links. The links then lead the search engines to your website.
Search engine submission
Waiting for search engines to find your website can take a while. So, it may be a good idea to speed up everything by submitting your website to the most popular search engines such as Google, Bing, Yahoo, etc.
I know that some people out there believe that directory submission is dead. However, this depends on how you choose the directories and how efficiently you chose the category for submission. For instance, submitting your article to general directories is not as effective as submitting to niche categories.
Actively participating in answering questions on sites such as Yahoo Answers can help here you build your reputation online as you will be seen as someone who understands their niche.
If possible, put a link to your website in the source section to enable people to find your site. However, you should avoid spamming as it may have a negative effect.